AppsFlyer Rolls Out Eight New Tools to Cut Through Marketing Data Chaos

AppsFlyer just launched eight new products to help businesses turn messy data into real growth. The company, long known for mobile attribution, now positions itself as a “Modern Marketing Cloud” that tackles silos in measurement, deep linking, data sharing, and AI automation. This move aims to make marketing decisions quicker and smarter in an AI-driven world.

The announcement came on November 18, 2024, via a Yahoo Finance press release. Oren Kaniel, CEO and co-founder, said the platform unites measurement, data collaboration, and AI into a privacy-first setup. “We’ve helped marketers through mobile and privacy shifts for over a decade,” Kaniel noted. “Now we push them toward autonomous growth,” he added in a CTech interview.

What the New Products Do

These tools span four core suites and address key pain points like signal loss and fragmented data. AppsFlyer built them with input from customers and partners, testing them across industries and regions for months, as Chief Product Officer Barak Witkowski explained in the Social Samosa coverage from November 2024.

Agentic AI Suite: This acts as an execution layer for marketing smarts. It pairs an AI-ready data base with pre-set agents and the Model Context Protocol (MCP) to build custom AI workflows. It works with models like Claude, ChatGPT, Cursor IDE, and VS Code. Pre-built agents spot creative chances, daily insights, setup issues, and performance shifts—all on secure, privacy-safe data.
Incrementality for User Acquisition: Measures the real added value of each touchpoint in the user funnel. It runs across networks and with attribution, no manual tweaks needed, for solid lift stats and investment calls.
Cross-Platform Journeys & LTV Measurement: Links user paths across mobile, web, desktop, console, and CTV. It gives precise ROI breakdowns, flags high-value users, and tracks lifetime value.
Signal Hub: Handles privacy-safe data sharing amid signal drops. It uses purchase signals, clean rooms, and identity tech to mix first-party and partner data. Brands, partners, and platforms build intent audiences and measure across channels for shared wins.
Enterprise-Grade Security Package: Adds top-tier security like SAML 2.0 SSO with SCIM, multi-token controls, detailed audit logs with API access, IP lists, and role-based access. It follows Zero Trust to ease management and boost compliance.
Enhanced Attribution Model: Fights fraud with real-time AI on behaviors to catch click flooding. It delivers clean data, fair play for networks, and growth for marketers.
My Dashboards (AI-Upgraded): Revamps dashboards to merge activity, LTV, cohort, SKAN, and single-source views. Natural language queries and an AI helper let teams pull insights fast, no extra tools required.
Creative Management Hub: Central spot to store, analyze, and roll out ad creatives. It pulls in optimization tools, cuts manual tasks, speeds launches, and uses AI for scoring and tips.

Witkowski added that these tools already help brands find opportunities and ramp up efficiency. “We’ve seen real adaptation to AI,” he said. The rollout starts this fall, with some features live now for customers and partners. Check details at Business News Week’s report from November 19, 2024.

AppsFlyer has powered over 15,000 businesses globally for more than 10 years. This launch cements their shift to full marketing support.