Meta AI in November 2025: Glasses for Accessibility and Holiday Ad Tools
Meta continues to roll out AI features this month, focusing on real-world help for people with disabilities and better advertising during the holidays. Here’s a quick look at two key updates from November 2025.
AI Glasses Help Veterans and Others with Disabilities
Meta’s Ray-Ban AI glasses, along with models like Oakley Meta Vanguard and Meta Ray-Ban Display, now support blind and low-vision veterans through a partnership with the Veterans Affairs Blind Rehabilitation Centers and the Blinded Veterans Association. They released a training guide in November 2025 to teach voice commands for tasks like reading documents, making calls, and getting environment descriptions.
These glasses let users handle calls, texts, speech translation, photos, and videos hands-free. Meta AI describes surroundings or connects to volunteers via the Be My Eyes app for extra help. For example, Marine Corps veteran Noah Currier, who has quadriplegia, says the voice-activated camera lets him capture moments with his family without using his hands.
Blind filmmaker James Rath uses them to check camera settings like ISO and aperture by asking the AI, and even monitors his guide dog Hoagie’s activities. Writer Jezz Chung, who has ADHD and autism, finds them useful for quick photo identification of landmarks or animals without pulling out a phone, helping her stay focused in conversations.
Athletes like Paralympian Nick Mayhugh with cerebral palsy connect the glasses to Garmin devices for real-time workout stats, like run distance, without checking a screen.
Meta emphasizes building with community input to meet diverse needs. For details on accessibility features, see their full announcement.
AI Tools for 2025 Holiday Advertising
On November 16, 2025, Meta dropped a guide for festive season marketing, highlighting AI-driven tools like Advantage+ campaigns to handle holiday ads more efficiently. It breaks planning into two phases: third-quarter prep for testing and goals, and fourth/fifth-quarter execution during peak sales.
The guide stresses setting up Meta Conversions API and pixel for real-time adjustments. Businesses using both saw 11% more purchase conversions than pixel-only setups, based on March 2023 data. It also pushes single ad sets over multiples for faster learning and stable costs.
For product ads, set up catalogs that AI uses to pick items based on user likelihood to buy across Facebook, Instagram, and more. Dynamic Media, now default since September 1, 2025, auto-adjusts visuals.
- Lead gen: Use instant forms for emails, then retarget with Advantage+.
- Testing: Run A/B tests; those doing 15 experiments got 30% better ad performance, per a study in Expert Systems with Applications.
- Reels: 55% of users want holiday recs there, per a December 2024 YouGov survey of 18,727 shoppers in 14 countries. Adding Reels boosted page visits by 97%, add-to-carts by 97%, and purchases by 90%, from 2022 lift studies.
Create vertical 9:16 videos with sound; mix images, carousels, and Reels for better reach. Advantage+ creative tools generate variations, leading to 8% more conversions per dollar in May-June 2024 campaigns. Use their free sound library with 290+ assets for audio.
Half of festive shoppers found brands on Meta, and 41% researched there, from the same YouGov study. Shopping starts early: 15% in late November, 18% in early December. This fits Meta’s shift to AI management, with Opportunity score cutting costs per result by 12% for early users since June 2025.
Competitors like Google and Microsoft have their own holiday plays, but Meta’s guide covers dates from Bastille Day to Ramadan. For the complete rundown, read PPC Land’s coverage.
These moves show Meta blending AI into daily life and business, with accessibility getting a personal touch while ads lean on data for the rush.
